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This website has the following in the homepage, "It saves you time it saves you money." We viewed that the web page also stated " Protect your wheels from the over spray of tire treatment chemicals and simply fold it back up, place it in its protective sleeve and throw it in your glove box until the next time you use it." It also said " Even if youre not a car guy or gal this unique devise. Will make washing your car a whole lot easier. Now you dont have to wash the wheels twice. Saves extra scrubbing and extra cleaning products. Site Designed and Maintained by Blakley Creative, Inc." The header had automotive as the highest ranking search term. It is followed by wheel, armor all, and protector which isn't as ranked as highly as automotive. The next words they uses is over spray. tire was included and might not be seen by search parsers.